Photo by Danni Zhou.
The Monogram Spot offers different types of monograms on a wide variety of products, or customers can bring in their own items to monogram.
Some call it luck; others call it destiny. Nine years ago, Reata Nix attended her first craft show and immediately, her interest in handcrafted designs was sparked.
She eventually found her niche in monogramming as her participation in craft shows frequented through the years. Soon after, Nix began crafting homemade monograms and quickly attracted the attention of coworkers and friends, setting the basis for her next step into the business world.
Nix recently opened The Monogram Spot in Lee Branch shopping center located near Highway 280.
The Monogram Spot provides ready-made monogrammed merchandise but also encourages customers to bring in personal items to be monogrammed.
“My very first customer brought in a hand towel to be monogrammed,” Nix shares. “I don’t want customers to feel like they have to buy something from the store. My main focus is on making items, bought or owned, personalized for them.”
Furthermore, monogramming divides into various categories. The store offers a wide selection: embroidery, heat press, adhesive vinyl and sublimation. Lastly, The Monogram Spot strays from limitations on monogram-able items, and the store includes diverse merchandise far beyond the common apparel sets and accessories.
“If I can find a way to get the item onto the machine, I can monogram it,” Nix said.
Though the Monogram Spot opened recently, Nix said she has already seen many satisfied customers.
“I want this place to be known for having everything you need at great prices, but especially to be inviting to customers,” Nix said.
“She is very customer service-oriented,” Nix’s friend and customer Jennifer Wesson said.
Nix is a firm believer in that the positive experience of her customers sets the path for a successful business.
Starting a huge project, especially a business, is never easy. However, each step seemed to fall in line for preparation of The Monogram Spot’s opening.
“I set a goal for my very first day of opening. I beat it by $4.11 in the last five minutes before closing,” Nix said. “Everything I needed from the starting point has been handed to me by God.”
When asked how she would advise others through a similar process of opening a business, Nix recommended prayer, research and leaning on the support of family and friends.
“My heart bursts with the amount of love I have received through this process,” Nix said.
The Monogram Spot
- 611 Doug Baker Blvd., Suite 114
- Find them on Facebook and Etsy
- Tuesday-Saturday: 10 a.m. to 6 p.m.