Aveda Institute holds its 3rd annual Beauty is a Beast pageant

The third annual Beauty is a Beast was held Wednesday, Oct. 19, at Aveda Institute in Hoover.

This is an annual fundraiser for Alzheimer’s of Central Alabama sponsored by Somerby at St. Vincent’s, Affinity Home Hospice, Brookwood Home Health, HomeWatch Caregivers and Aspire Physical Recovery Center. The womanless beauty pageant consisted of 12 top-level senior executives throughout the senior community. Eli Gold, the Voice of the Crimson Tide, was the emcee for the evening.

Each contestant was judged on his evening gown, talent, interview question and best pickup line.

Talents included making milkshakes, lip sync, dancing, cheerleading, singing and playing various musical instruments.

Aveda Institute’s makeup artist made the dudes look like ladies.

The $20 tickets included dinner and drinks. The dinner was provided by Somerby’s chefs, Adam Pouncey and Mike Cox. The drinks were provided by HomeWatch Caregivers’ owner, John Cochran.

All proceeds to this event benefit Alzheimer’s of Central Alabama, a local organization helping local families in which all of the money they raise stays in Alabama.

The 2015 Ms. Beast, Dan Pahos, owner of Home Instead, passed his crown to the 2016 Ms. Beast, Scott Gill with Integra Care Pharmacy.

– Submitted by Sheila Lackey.