Women of Hoover: Laura Purvis - Decorating Den Interiors

Laura Purvis began sewing custom window treatments in her basement in 1999 after a friend needed draperies for a new home. One thing led to another, and her “hobby” grew into a full custom window treatment workroom. 

In 2013, Laura decided it was time to offer her clients more than just curtains and purchased Decorating Den Interiors, the world’s largest interior decorating franchise company.

It was one of the best decisions Purvis ever made. Her passion for fabrics and furnishings and her eye for all things design has turned into her dream job. 

“At Decorating Den Interiors, we have a pretty simple design philosophy: We think your home’s interior should express your tastes and support your lifestyle,” Purvis said. “We work with your budget and save you time and money by bringing everything to you. With our complimentary consultation, we can assess your needs and lifestyle and develop a plan that works for you and your family.”

From initial consultation, to product selection, to final installation, “we handle every detail,” she said. “We offer window coverings, upholstery and fine furniture, custom bedding, floor and wall coverings, lighting and accessories. We are a true full service, beginning-to end decorating service. So you can be sure your ‘after’ will be the home of your dreams!”