Carol Riney

Bella’s Bridal and Formal is one of the largest independently owned full-service bridal salons in Alabama.  Located in the Patton Creek Shopping Center, it opened in December 2004. 

In addition to the bridal salon, Bella’s recently added a pageant and prom store, also in Patton Creek, featuring a huge selection of pageant and prom dresses from the most popular designers with more than 1,000 prom dresses in stock. The original space will give brides more room and allow more space for couture wedding gowns and dresses for the entire wedding party.  

Owner Carol Riney is passionate about military service men and women, giving a military discount on dresses. Last year, she donated a dress and accessories to a girl battling cancer. She is passionate about giving back to her community.

Riney also loves helping young pageant and prom girls gain self-confidence.  “I want them to feel beautiful and remember that feeling forever,” she said. “The girls gain experience that will help them in their careers. It prepares them for interviews and real life experiences”.

Riney loves helping someone find the perfect dress for her occasion.  She loves working with brides and wedding parties and hopes their experience at Bella’s is a special memory that lasts forever.  

“There aren’t many stores in Birmingham that offer designer wedding gowns at reasonable prices so I keep cost in mind without sacrificing quality and style,” she said. “I worked in the finance industry, and I wasn’t excited about going to work. Now, I look forward to each day and love what I do.”

Bella’s Bridal and Formal

403-7977 • bellasalabama.com • 4441 Creekside Ave.

*Business articles featured in this section are paid advertisements.