Photo by Jon Anderson
The Hoover City Council meets at Hoover City Hall on Monday, July 13, 2026.
The Hoover City Council on Monday night voted unanimously to approve a $23 million economic incentive package for the second and third phases of the Stadium Trace Village development along Interstate 459 at John Hawkins Parkway.
Developer William Kadish of the Broad Metro development company already has invested $150 million to develop Stadium Trace Village and plans to spend $200 million more for phase two, said Jim Masingill, the company’s development director. That’s a combined investment of $350 million and should eventually generate a combined $123 million in annual sales activity and $2 million a year in property taxes for Hoover schools each year, Masingill said. It also will have created an estimated 750 permanent jobs, and phase two is expected to create 300 or more temporary construction jobs, he said.
But Broad Metro wanted the city’s help to recover some of its development costs. The 147 acres yet to be developed formerly was a coal mine site and likely will take $42 million worth of work to be buildable, City Manager Brian Muenger said.
The City Council agreed to give Broad Metro a $4 million upfront payment to help Kadish pay for stormwater improvements that will help solve a problem of sediment erosion into nearby Scout Lake, plus up to $19 million in breaks related to sales and lodging taxes and construction permit fees.
Broad Metro also is seeking to expand the amount of tax rebates the company received for phase one of Stadium Trace Village from $20 million to $25 million and to get an extra four years to capture that extra $5 million in rebates, but there was an error in advertising that portion of the tax incentive package, so the council likely will take up that issue separately at its next meeting on July 27.
The tax breaks approved Monday night included a rebate of 60% of sales taxes received from new development in phases two and three, 75% of lodging taxes from phases two and three and 75% of construction-related sales taxes and construction permit fees, Muenger said.
The city should be able to recapture the $4 million upfront cash outlay by the fifth year, and the total amount of revenue the city should receive from the development over 20 years is $27.1 million, Muenger said. After 13 years, the city should expect to get 100% of sales and lodging tax revenues, which should amount to about $1.9 million a year, Muenger said.
Additionally, Hoover City Schools should get $24.6 million in new property taxes over 20 years because the value of the land will increase dramatically with all the site improvements and development, Muenger said. And the combined amount of revenue going to all governments (the city, Jefferson County, state and Hoover schools) is projected to be $63.8 million over 20 years.
Details of the incentive agreement were shared June 22, and city officials have spent the past three weeks reviewing the information and receiving feedback from the public, including an hour and a half of discussion and a public hearing Monday night.
Some residents praised the developer for the work he did on phase one of Stadium Trace Village and his commitment to clean up stormwater problems that he didn’t create, but others objected to the tax breaks and a proposed road connection to Brock’s Gap Parkway.
Steve Lawrence, treasurer of the Trace Crossings Residential Association, said the association’s board voted to support Broad Metro’s incentive request because they think the development overall will be good for the community.
Stormwater runoff has put 14,000 cubic yards of sediment in Scout Lake, and Broad Metro has committed to fix the erosion problem by building a series of ponds and committed money to dredge Scout Lake, Lawrence said.
Jordan Hosey, another resident and real estate agent, said she doesn’t know of anyone else standing in line to develop old mineland like this and said developments like Stadium Trace Village add value to the community and help increase property values.
The plan for phase two includes a Chasing Aces golf and entertainment center that includes golfing bays for practice and games, par 3 golf holes, a putting green and baseball batting cages, Masingill said.
There also are plans for an 80,000-square-foot, four-story medical office building to be called South Haven Surgical Plaza and to include a 25-bed outpatient surgery center. Phase two also is proposed to have an independent living, assisted living and memory care facility for people ages 55 and older, a 200-room hotel and other restaurant and retail sites, Masingill said.
Photo by Jon Anderson
This map shows proposed phases two and three of the Stadium Trace Village development along Interstate 459 in Hoover, Alabama.
Plans for phase three of Stadium Trace Village include 27 acres of “high-end residential” or additional housing for people ages 55 and older, 10 acres of mixed-use space that could include some retail, and other land that could be used for another hotel or other commercial space, Masingill said.
The planned stormwater ponds not only will help stop soil erosion; they also will serve as a water feature to beautify the area, including a boardwalk and walking trails, he said.
Bill McCanna, a resident of the Chestnut Ridge subdivision in the Trace Crossings community, said he objects to the tax breaks. The council is just giving away tax money it would receive whether this development comes to fruition or not, McKenna said. If the second and third phases of Stadium Trace Village didn’t happen, people would just spend their money elsewhere in Hoover, he said.
Mike Perry, another resident, said it’s easy for the council to give taxpayers’ money away to developers, but he hasn’t seen his taxes go down. “I don’t get any incentive,” he said.
He also noted there are existing commercial centers in Hoover that deserve the city’s attention, such as the Riverchase Galleria, Patton Creek and The Grove shopping centers.
Hoover Council President Casey Middlebrooks said this incentive agreement won’t affect any potential redevelopment deals with Patton Creek or the Galleria. Retail is still strong in Hoover and will continue to be strong, Middlebrooks said. The second and third phases of Stadium Trace Village will have less retail than the first phase and bring amenities like entertainment options and health care services, he said.
Numerous residents expressed concerns about Broad Metro’s plan to extend Peridot Place, a main thoroughfare in the first phase of Stadium Trace Village, all the way to Brock’s Gap Parkway. That’s just going to create another cut-through to John Hawkins Parkway and drive additional traffic to Brock’s Gap Parkway, they argued.
Plus, the proposed connection point is at a bad location because it sits on a blind curve with a significant hill, some residents said. There already are accidents there, and this will exacerbate the problem, especially with lots of young drivers headed to and from the nearby Hoover High School, residents said.
Darrell Skipper, a traffic consultant hired by the developer, said a traffic light and turn lanes are proposed to be added on Brock’s Gap Parkway, and the developer plans to clear some trees along Brock’s Gap Parkway to help with sight distances.
And Lawrence, who lives in the Park Trace sector of Trace Crossings, said he will be happy to see an alternative route to get to John Hawkins Parkway because it will pull traffic off Stadium Trace Parkway. “You’re going to want another route to get out of Trace Crossings,” he said.
Muenger noted that the vote by the council Monday night was primarily for the incentive package and that the specific development plans and the design and approval of any road connection would have to be fleshed out in future zoning applications. By approving the economic development agreement, the council was agreeing to work in good faith with the developer on his plans, but the council will have future votes dealing with specific zoning and road plans, Muenger said.
Councilman Steve McClinton, who made the motion to approve the incentive package, said Kadish has proven himself with phase one of Stadium Trace Village and he believes Kadish will do the same good job with phases two and three. The deal is not all about the tax dollars; it’s about the quality of life for Hoover residents, McClinton said.
He was in favor of a tax break package that came to the council two to three years ago that was $54 million but ended up going away because of opposition, and Monday night the deal was down to $23 million, he said.
“The schools will benefit. The residents will benefit. Right now, we’re making like $41,000 a year in taxes off that property, and now it’s going to be completely different,” McClinton said. “It’ll be close to like $24 million after 20 years for the schools. Hoover only has so many places of land that’s available, and that’s one of the few of them right there, and the topography is bad.”
For people who say the city should be more focused on properties like the Riverchase Galleria and Patton Creek, progress is happening on those fronts behind the scenes, McClinton said. Mayor Nick Derzis likely will have something to announce for the Galleria and Patton Creek by third quarter or early fourth quarter of this year, he said.
“Now you have a council and a mayor who are working together very well and who are very transparent,” McClinton said.
Councilman Gene Smith noted the developer incentives are tied to the development becoming successful over time. Other than the upfront $4 million payment, it has to be successful for the developer to get his money back, and his benefit is capped at a certain level, Smith said. Once he reaches that cap, the city begins to reap the full benefit of those increased tax dollars, he said.
“I think it’s good for everybody, and it’s exceptionally good for the schools,” Smith said. “Once they build on it, the property is going to become even more valuable.”
