Peak Fitness & Health
- For more information or to schedule a free consultation with Braiden, call 205-260-4973 or go to peakfitnessandhealth.org.
- Refer a friend to Peak Fitness & Health and you both get $100 off your next purchase.
Something Sweet Baking Co.
- Ordering a batch of cookies for pick-up is simple and sweet. For more information, go to somethingsweetbakingco.com.
Braiden and Lindsey Ward, a young Hoover couple, will celebrate their first wedding anniversary in August. They’re also entrepreneurs who are each running their own small businesses.
Braiden is a personal trainer and founder of Peak Fitness & Health. A lifelong baker, Lindsey founded Something Sweet Baking Co.
“We love the opportunity to start our own businesses together at the same time,” Braiden says. “We have talents in different areas and are able to help each other improve our businesses.”
“While it comes with its challenges, the journey is incredibly rewarding, especially when we can support each other along the way,” Lindsey says. “We encourage each other, share advice and collaborate on ideas.”
“It’s lots of work, but we know we have each other for support through trials and difficulties,” Braiden said.
“We find strength in our shared commitment to growing our businesses together,” Lindsey says.
An Alabaster native, Braiden has lived in Hoover for 16 years. Lindsey, from Tyrone, Georgia, graduated from Samford University in 2022 with majors in marketing and entrepreneurship.
Peak Fitness & Health
Braiden offers true one-on-one workouts and programs customized for each client, and takes a comprehensive approach to training that goes beyond the gym.
“It’s about building habits that support long-term health,” Braiden says. “We don’t just train bodies — we develop individuals who are stronger, healthier and more capable.”
Braiden is a Certified Personal Trainer, Certified Sports Nutrition Coach and — as of May — Certified Strength and Conditioning Specialist, and draws on his “deep understanding” of muscle science, biomechanics and exercise physiology.
”My expertise extends beyond designing workout routines,” Braiden says. “I educate clients on how muscles function at a physiological level, ensuring they not only build strength but prevent injury and optimize recovery.”
Something Sweet Baking Co.
It makes sense that Lindsey started Something Sweet Baking Co., because baking is her lifelong passion.
“I grew up baking and testing new recipes and learning techniques,” she says. ”During college, I developed my own cookie recipes, testing and perfecting them until they became favorites among my family and friends.”
The texture of Lindsey’s cookies makes them different. “They have the most delicious chewy and slightly gooey centers,” she says.
Not only that, but “every batch is baked with love and a lot of care,” Lindsey says.
Something Sweet Baking Co. has six flavors available at its website — Lemon White Chocolate Chip, Cookies & Cream, Birthday Cake, Double Chocolate M&M, Chocolate Chip Reese's Cup and Chocolate Chip. Customers can request a list of additional flavors for large catering orders.
Lindsey also caters events, such as parties and weddings, and Something Sweet will be at thefarmers markets in Brock’s Gap and Ross Bridgethis season.
